Creative Direction & Digital Experience Design




Creative leadership, UX strategy, and digital design for global brands



I am an independent digital creative director, helping brands shape distinctive digital experiences through creative direction, UX strategy, and design.

With more than 20 years of experience leading creative direction, digital design, and experience strategy, I partner with brands and multidisciplinary teams to turn complex challenges into meaningful, engaging experiences.
Creative Direction
Providing creative vision and leadership across brands, digital platforms, and multidisciplinary teams.

Digital Experience Strategy
Connecting customer needs, business objectives, and technology to shape intuitive, engaging digital experiences.

UX & Product Design
Designing thoughtful, intuitive digital products through user-centered design and interaction strategy.

E-commerce Experience Design
Creating engaging digital commerce experiences that unite brand expression, customer experience, and business goals.

Design Systems
Developing cohesive visual languages and scalable design frameworks for digital products and platforms.

Concept Development & Prototyping
Exploring ideas and translating early thinking into compelling concepts and prototypes, incorporating emerging technologies where they add value.



Case Studies



Tory Burch
Siegel & Gale
J.P. Morgan
Protect Our Winters
Siemens
Victoria’s Secret PINK


Select Clients



I’d love to hear about what you’re working on.
robert@powerforward.com · LinkedIn