I founded Powerforward in New York in 2001 as an independent creative practice focused on building distinctive brand and digital experiences.

With more than 20 years of experience in creative direction, digital design, and UX strategy, I bring a combination of strategic thinking and hands-on creative leadership to every engagement. My work spans brand experience, e-commerce, digital products, and design systems, helping organizations translate complex challenges into clear, engaging experiences.

I believe the best work comes from curiosity, collaboration, and a thoughtful balance of simplicity, utility, and impact. I work closely with clients and multidisciplinary teams to develop ideas, shape experiences, and bring ambitious projects to life.